THE FORMULA IS POTENT - THE FLAVOURS ARE GENTLE AND SOOTHING. IT IS THE DAWNING OF A NEW ERA IN ORAL CARE. AND FOR THE FIRST TIME, YOUR ENTIRE FAMILY IS ABLE TO NURTURE AND NOT SIMPLY BRUSH THEIR TEETH. FEEL MOTHER NATURE'S REASSURANCE IN OUR 100 % NATURAL TOOTHPASTES AND SAY GOODBYE TO TOXINS AND CHEMICALS FOREVER.